At Milan Design Week (7-13 April) Flaminia presents its design universe with a series of exhibitions held in different locations around the city. The showroom at 18 Via Solferino is the starting point of an inspirational journey through the world of bathroom furnishings and the new Flaminia Vases, a line of decorative vases born of the interdisciplinary research initiated by Flaminia Cultura. The itinerary continues with the Next Place Hotel installation at 35 Via Savona, goes on to the Superstudio space at 27 Via Tortona, with Unforgettable, an exhibition celebrating 25 years of the venue, and concludes at Rooftop S32 in Via Sassetti with the Tactile Evolution installation by Elena Salmistraro. The Civita Castellana-based company thus confirms its role as a key player on the international design scene, through a multifaceted story that bears witness to its unwavering attention to the evolution of furniture and its design variations.

FLAMINIA SHOWROOM
In the historic venue in the heart of the Brera Design District, Flaminia’s 2025 creations take pride of place alongside the brand’s iconic projects. Among Flaminia’s new proposals is the Falala washbasin, designed by Elena Salmistraro, which highlights the three-dimensional processing of ceramics. With this work, the designer explores the strength and pliability properties of one of her favourite materials, while paying homage to Sub-Saharan culture. In the Ghanaian language, in fact, Falala means “born in abundance”. Her design is inspired by the shape of African baskets and evokes the atmosphere of this continent with a colour scheme featuring warm earthy tones.

Play, the successful collection designed by the brand’s in-house creative team, which includes wall-mounted and floor-standing sanitaryware, countertop washbasins and a freestanding bathtub, is now enriched by a compact monobloc element, once again defined by clean lines, rounded corners and pure, neutral shapes.

Making his début with the brand is Advay Gupta, a very young designer of Indian origin, who has already won an international competition and has designed Siena, a washbasin whose rounded shapes call to mind the gentle contours of the Tuscan hills. The addition of this new talent to Flaminia’s creative team confirms the scouting skills of art director Giulio Cappellini who, since 2004, has brought together renowned and young designers to write the latest chapter in the history of Flaminia. A chapter that owes much to the use of colour, now a distinctive feature of the brand. This year, new glossy colours – Avana, Azzurro Polvere, Verde Giada and Terracotta – are used on many products, enhancing their appeal. The matt shades of the rich palette – Argilla, Cenere, Carbone and Fango – recall the natural elements while the special Crystal and Metal finishes round off the brand’s wide colour choice.

The showroom also hosts the first Flaminia Vases collection, the brand’s efforts to experiment beyond sanitary products and venture into the decorative field continue. A process that began with the lamps and stools of the Flaminia Home line. A group of designers from different parts of the world have interpreted a simple geometric shape, made of ceramic in a soft shade of matt Latte. On this blank slate the designers have impressed their own style. Japanese designer Nendo decorated it with small drawings reminiscent of a comic strip and renamed it Sketch. Indian designer Satyendra Pakhale created Amri, a small painting with simple brushstrokes of colour, while for the decoration of Tessora his fellow countryman Advay Gupta drew inspiration from the patterns of oriental tradition. From Italy comes Barcode, created by the Dimore Studio duo with a very stylish graphic decoration that plays on the concept of barcodes; Leonardo Talarico left the mark of his minimalist style on Instinct; and finally Giulio Cappellini created the vibrant Mansour vase, creating a lavish use of colour.

The Flaminia Vases collection is part of a far-reaching project, Flaminia Cultura, launched for the brand’s 70th anniversary, which views the design project in broader terms, investigating new contemporary creative expressions and going beyond the narrow logic of production.

NEXT PLACE HOTEL 
Among the events taking place in the city during Milan Design Week, Flaminia is participating with a selection of its products in the Next Place Hotel installation, an unusual foray into the world of hospitality, conceived and designed by Giulio Cappellini. It takes us to an hotel of the future envisioned as a place for meeting, working, relaxing and wellness, a space for sharing and networking.

UNFORGETTABLE: 25 YEARS OF HAPPY DESIGN – Superstudio

An exhibition to celebrate 25 years of activity of one of the most experimental and avant-garde venues on the Milan scene, a place around which the Tortona District has flourished and which over time has been able to establish a dialogue between fashion, art, design, craftsmanship and photography. Unforgettable: 25 Years of Happy Design showcases a selection of products by Italy’s most important Italian furniture brands and some virtual installations. Flaminia is participating in the project with two of its bestsellers: the Monowash freestanding washbasin designed by Giulio Cappellini and the Bonola pedestal washbasin by Jasper Morrison. Also at Superstudio, presented in the window facing the street, is the installation Happy Colours Flaminia, a selection of the Settecento washbasins designed by Giulio Cappellini in different colours that change the product’s visual and sensorial perception.

TACTILE EVOLUTION – Rooftop S32
The Tactile Evolution exhibition, to take place Wednesday 9 April in the panoramic space in Milan’s Porta Nuova area offering a breathtaking view over the city, is an immersive experience that evokes the ancestral landscapes of the African content and, at the same time, engages in a dialogue with the futuristic architecture of the metropolis.
The new Falala washbasin by Elena Salmistraro and other designs she created for Flaminia are the central features of the installation: the new Falala, the Spire/Spire+ washbasins and the Tratti decoration illustrate the stages of a coherent and innovative reflection on the expressive qualities of ceramic as a raw material.