Flaminia confirm their design vocation in Italian ceramic products for bathrooms and, to mark the Milano Design Week event (6-12 June), is presenting the brand’s latest novelties in two locations that maximise the impact of their creative vision. 

SALONE INTERNAZIONALE DEL BAGNO – FIERA MILANO RHO

Among this year’s protagonists of the trade fair, the Spire+ project by Elena Salmistraro stands out particularly, this being the latest chapter in the award-winning washbasin line that represents a synthesis between the designer’s creative universe and the manufacturing experience of Flaminia.

This countertop collection is defined by a distinctive shape recalling natural and organic elements. The formal plasticity of Spire enhances the beauty of ceramic and the wide rim of varying dimensions –whose Spire+ version is enriched by a relief decoration evoking the spires of a shell– alters the perception of the object according to the viewpoint. These characteristics, which encompass Elena Salmistraro’s original expressive language, are nonetheless interpreted in an element that coordinates well with the sanitary fittings of the Flaminia collection and adapts to any type of interior design. The washbasins are available in various finishes in a monochromatic version.

Among products released by the brand in 2022 is the Astra line of wall-hung and back-to-wall sanitary fittings designed by Giulio Cappellini, which are also available in the new shades of Carbone and Cenere, and the innovative gosilent very silent flushing system, an evolution of the goclean project.

The new products in the catalogue and the brand’s iconic collections come together on a spacious stand, designed like a sand-coloured scenic box with green glazing looking out onto the external space. Here, each room is furnished with products by designers such as Jasper Morrison, Nendo, Patrick Norguet, Paola Navone, Ludovica and Roberto Palomba, Niccolò Adolini and Alessio Pinto. Different spaces highlight the eclectic way Flaminia welcomes the latest creative interpretations of bathroom interiors.

 Also in the fairground space, Flaminia puts the spotlight on kitchens with Acquafood designed by Giulio Cappellini and Roberto Palomba, for a new modern-day interpretation of traditional kitchen sinks. Finally, the stand also displays lighting fixtures by the Flaminia Lighting division, a foray into new manufacturing territories undertaken by the company in recent years. The application of ceramic material to lighting fittings has generated luminaires of great character, accentuated by different finishes ranging from matt colours to metallic shades. This experience confirms the company’s experimental attitude and their intent to consider colour an intrinsic part of the design project.

SPAZIO FLAMINIA – VIA SOLFERINO 18

The rooms of the historical Flaminia showroom constitute an authentic exposition trail which, through the various displays, recalls the various collaborations in the course of time between the brand and international designers; collaborations generating innovative products which have made bathroom design history and now furnish homes and public buildings all over the world. In the various rooms the paintings by MM Artanonimus can be admired with two themes: I Fiori and Venezia.

Here too, among the protagonists of this journey through bathroom furnishing design, we find Elena Salmistraro who has designed an installation at the entrance of the exposition space to recount the Spire collection of washbasins and their new edition Spire+. The installation, specifically designed by Salmistraro for this space and defined by shapes and colours associated with her aesthetic scenario, is a work poised midway between illustration and a contemporary reinterpretation of folklore, the departure point of her ongoing research experience.

Once again, the two displays show how much importance Flaminia attaches to research into new technological and formal solutions, which have radically changed our perception of bathrooms, by valorising their emotional and stylistic component.

FLAMINIA TO STAR IN THE CREATIVE ART.BOX OF SUPERSTUDIO PIÙ

At Superdesign Show, the bathroom designed by Giulio Cappellini, is an emotional space, showcasing the latest creations of the brand

On the occasion of the Milano Design Week (6-12 June), Flaminia reasserts its unique vision of the bathroom environment, halfway between art and design, by participating in Superdesign Show, in the prestigious venue of Superstudio Più, in via Tortona 27. The company is hosted by Art.box, the creative showcase of multifunctional space.

Art.box is a container dedicated to experimentation, it is a single car garage opening onto the street, and at the same time it is a great window, lit 24/7, which every months hosts the creations of a different artist or curator.

This year, the theme chosen by Superdesign Show is Looking Ahead, an invitation to all participants – companies and designers – to look to the future and consider the great changes underway to initiate a collective reflection on the future. The hub in via Tortona launches a challenge to anticipate interior design trends, provide an answer to new needs, and translate the notion of “sustainability” into concrete solutions, with a view to redesigning a lifestyle in a deeply complex moment of everyone’s life.

The project, conceived by Giulio Cappellini for Flaminia, meets this need for redefinition: the contemporary bathroom becomes a privileged place for relaxation and style, on a par with other spaces in the home. A modern environment, full of personality, featuring dark tones, with black taking pride of place: this is the atmosphere where we find on display the new products of the brand, such as the Astra sanitaryware collection, the iconic Roll countertop basins in their new metal Silver Black finish, and the Wash bathtub in a matt Carbone version. Flag mirrors and Make-Up lamps from Flaminia’s Lighting catalogue contribute to further define the style. The wall and floor tiles are by MIRAGE, a company specialized in architectural surfaces. The variant, FARGE RR 05, of the NORR collection will serve as the backdrop for Flaminia’s products, enhancing them with its irregularly grained yet harmonious textural component and threedimensional colour effect.

Flaminia’s installation revisits the design of the bathroom to offer a new interpretation to the Design week visitors who explore the different exhibitions held at Superstudio Più.

This year again, the event confirms the mastery of Gisella Borioli and the art direction of Giulio Cappellini, who have joined forces to make Superdesign Show a prestigious, notto-be missed event, starting from the first edition in 2000.