After last year’s tribute to Gaudí, Flaminia returns to Cersaie from the 22nd to the 26th of September, telling its story through another master of modern architecture: Ludwig Mies van der Rohe. Under the creative direction of Giulio Cappellini, the exhibit’s design draws inspiration from the iconic elements of the Barcelona Pavilion—a timeless manifesto of formal purity and research of materials by the Rationalist maestro. Green marble, transparent glass, light stone, and shiny steel cladding on cross-shaped pillars—hallmarks of the architect—define an open, fluid space that reflects Flaminia’s spirit in creating products that are undisputed protagonists of design evolution.
A pioneer in the bathroom furnishing scene, Flaminia has stood out over the years for collaborating with world renowned designers and for introducing colour and design into the bathroom space, helping to transform it from a practical room into a place of true aesthetic expression.
The theme of colour returns this year as well: the pavilion is divided into eight rooms plus a central lounge, each characterized by a different chromatic atmosphere—from the refined tones of the Italian Renaissance to the warm, natural hues evoking Southern landscapes, to optical suggestions with bold graphic energy.
Cersaie will also be the occasion for the company to present and offer a hands-on experience of its new bathroom configurator, reaffirming its leading role in the industry while continuing to drive change with tools and solutions that simplify design and enhance creativity. This latest innovation—designed for end consumers, designers, and retailers—offers an engaging, intuitive, and personalized shopping experience.
Among the new product launches is SettecentoCut, the latest evolution in the series of washbasins designed by Giulio Cappellini, which reinterprets the classical column
in a sculptural key. Norma, a freestanding washbasin with unprecedented forms, showcases the creativity of Elena Salmistraro. Also on display are Falala by E. Salmistraro and Siena by young designer Advay Gupta—both previously appreciated at the last Milan Design Week—now shown in colours that enhance their geometric lines.
Flaminia’s offering remains broad and versatile, showcasing products from the Play line, AppLight washbasins, the new Link51 back-to-wall toilet and bidet, Stil brushed steel
mixers, and new painted brass mixer models matching ceramic finishes called Look. Also featured are the AppTub and Play bathtubs, Cubika furniture in multiple finishes and
materials, the AppSolution collection for specific needs, and iconic collections such as Bonola, Flag, Astra, Madre, Box, and Taki. The colour palette—ranging from glossy to matte finishes—is being extended across more products.
The Flaminia Home line is also expanding, with new decorative items such as Flaminia Vases, interpreted by renowned contemporary designers. For Flaminia Home, the exhibition will feature Rocchetto stools/tables in various styles, Lux lamps by Norguet, Make-Up by Navone, Saltodacqua, and the latest TubLamp designed by the Nendo studio.
The stylistic research of the Civita Castellana-based company goes hand in hand with technological and production innovation, supported by new industrial systems aimed at ensuring quality, reliability, and sustainability of its products. Equally important is the brand’s commitment to social responsibility, as demonstrated by the Flaminia Cultura project—created to support the company’s home territory and beyond, and to promote solidarity initiatives such as recent collaborations with Doctors Without Borders and San Patrignano.
As it celebrates its 70th anniversary, Flaminia looks to the future with the same vision that has always set it apart: transforming.
