Fairs
"The VIllage"
SALONE DEL MOBILE. MILAN

At this important rendezvous, the 2018 edition of the International Bathroom Exhibition, Flaminia is present with a brand-new stand having a powerful visual impact. Designed by the company’s art director, Giulio Cappellini, the new stand uses a tall colonnade to delimit an area enclosing five bathroom settings, totally different from one another but sharing the same protagonist: the bathroom as styled by Flaminia.

The exhibition space set up in Hall 24, Stand F01-F05, shows how the company interprets the current trends and in doing so delineates its own vision of contemporary living.

The work done in collaboration with renowned designers – who find in Flaminia an innovative creative laboratory, where they can test out the characteristics of ceramic materials applied to bathroom fixtures – has given life to unique collections, with high-quality design contents, that can keep up with the latest fashion trends and, at the same time, meet the needs of present-day consumers who, to an ever greater extent, view the bathroom as a place of wellness.

Hence, the decision to exalt the stylistic power of Flaminia’s proposals – doing away with the didactic approach that makes lavish use of accessories and furnishing complements – by giving prominence to the purity of the architectural dimension: there is room for just one decorative element, a series of extraordinary sculptures by Flavio Lucchini, undisputed master and promoter of the high quality of Italian culture.

The Village is an exhibition concept defined through five bathroom environments that illustrate the rich world of Flaminia. The floor and wall coverings by Rex ceramics characterise each room and provide a common thread to the entire design narrative. Each space is furnished with a selection of projects styled by Flaminia, through a careful alternation between new collections and best sellers of the brand.

The first room houses, a new series Madre designed by studio Angeletti-Ruzza Design. It is a collection of washbasins, bowls and bidets whose forms and proportions evoke the pre-rationalist language of the 1930s. This elegant and “precious” proposal combines design excellence with the latest interior furnishing trends, presented through a striking chromatic contrast between light and dark hues, glossy and matte materials.

From this room we move into a space characterised by warm colours and the three-dimensionality of the coverings: it houses Bonola, the iconic collection designed by Jasper Morrison, with pieces whose seamless, harmonious profile is exalted by the choice of Grigio Lava finishes for all the elements.

In the following environment, Latte is the colour that produces an elegant interplay with the finish of the coverings inspired by the fine veining of Carrara marble, emphasising the new NudaFlat console basin designed by Ludovica+Roberto Palomba, whose carefully dimensioned, slender proportions express an extraordinary stylistic force. The wall-mounted WC bowl and bidet from the IO 2.0 line by Duringer and Rosini further enhance the elegance of the environment.  

The next room showcases the new NudaSlim 75 basins, also born of the long-term collaboration with Ludovica+Roberto Palomba. These elements, combined with the App bowl and bidet, investigate the sophisticated colours shades of Fango, already presented by Flaminia in previous seasons, revealing the brand’s ability to experiment with colour combinations.

The last room, featuring concrete grey ceramic walls, displays the Nile collection by Patrick Norguet in its Grafite version, whose dark, matte colour hues underscore the earthy origin of the ceramic material. The installation also hosts the Wash bathtub in Pietraluce by Giulio Cappellini and the Bloom console basin by Angeletti-Ruzza Design.

All the rooms are furnished with wooden complements from the Box collection, proposed in the four finishes available.

Another area is reserved for Flaminia Lighting, where, next to known lighting fixtures, we find the latest creation Lux by Patrick Norguet, a designer who has a long-standing relationship of collaboration with the company.

In the lounge area of the stand, the new NudaSlim 60 basin can be admired as it creates spectacular graphic design effects using all the shades of the Flaminia colour palette.

In a perfect synthesis of formal solutions, chromatic and lifestyle research, yet again, at this year’s edition of the International Bathroom Exhibition, Flaminia showcases new expressive languages and renews its collaboration with Mario Trimarchi from Studio Fragile.